With the New Year right around the corner, many people are thinking about their New Year’s Resolutions. In the spirit of resolution season, we’d like to offer up the following three Newsletter Resolutions. Apply these to your marketing efforts and you’ll be sure to have a great 2014!
- Make your newsletter informative, educational, and entertaining. A newsletter isn’t just a marketing piece. It can provide helpful information to consumers. Give your readers the gift of your knowledge and add a little fun stuff to keep ‘em smiling and they won’t even have to think about who to call the next time they need legal help.
- Send your newsletter consistently. Keeping your name in front of your clients year-round will ensure that yours is the name they think to call when trouble strikes.
- Use high-quality photos. Good content is huge, but the photos in your newsletter shouldn’t be an afterthought. Use only high-resolution images (at least 300 dpi) and print them in full color. Even if you prefer the look of a two-color newsletter, think about using full color for the pictures. Nothing grabs attention like a striking visual.