Recently Featured in Cindy Speaker’s Law Firm Marketing Magazine

indexSpotlight – Premier Print Marketing – Lynn McDowell
By Cindy Speaker

Running a successful business is all about relationship building. One of the things that I say to attorneys routinely is you’ve got to keep in touch with your clients. Cultivating those relationships on a consistent basis is likely to lead to a steady stream of referrals and the cost associated with client referrals dwarfs the cost of new client acquisition via advertising. So how do you stay in touch? In my opinion, one of the best ways to remain top of mind with your clients and community is print newsletters.

I am so delighted to introduce you to my good friend Lynn McDowell. I have known Lynn for more than a decade and she is, in my mind, the go to person for print newsletters. I want to tell you why.

As a business owner I typically size up other business owners and vendors based on a few critical criteria. First, I only do business with those in whom I see absolute honesty and integrity. And frankly, it’s rare to find people that will advise you based on what they believe YOU need rather than on what they want to sell you. Lynn will do that.

Secondly, passion is important to me. Not everybody I do business with is passionate about what they do and about helping people. Let’s face it; passion is not a real mainstream trait. But I am inspired by those that are passionate and it is a defining trait of the small handful of vendors that I feel comfortable recommending. Lynn is one of them.

I am often asked to recommend vendors, whether it is for websites, or TV spots, or other such services. I take that request very seriously and I rarely recommend just one vendor in a category. But when it comes to print newsletters, Lynn has always been the only one I recommend. She’s just that good in my opinion. The reason I wanted to spotlight her in this issue is that she recently left her previous position after 13 years and has stepped out and started her own business!

If you are not currently doing a print newsletter for your business, I encourage you to contact Lynn and have a conversation about how a print newsletter might help your business and how to get one going in a fraction of the time it would take if you do it yourself. You can reach Lynn by phone at 877-860-9807 or by email at

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