We previously posted about the three types of articles your clients want to read in your newsletter: informative, personal, and fun. This post, we want to focus on the personal and share with you four proven ways to make your newsletter something your readers can connect with.
It’s important to note that an informative, fun newsletter can be successfully used to build relationships with clients and increase referrals and repeat business. Adding a personal touch only makes it better.
The following ideas have been used by Premier Print Marketing clients with good results. If you are reading this and recognize an idea, thank you for the inspiration!
- Share tidbits about your personal life. It’s ok to talk about the things that mean the most to you in life. Talk about your spouse and kids. Share pictures from that family vacation. Did you get a new pet? People love to look at pictures of puppies and kittens.
- Share the things you are passionate about. We all have hobbies and interests, things we like to do in our spare time. Don’t hesitate to discuss the things in this world that interest you. This is your
- Share the causes you care about. If you or your firm are donating time or money to a good cause (or causes), your newsletter is a great place to talk about it. This isn’t bragging, it’s providing that charity with a little free publicity and your personal endorsement.
- Share professional results. If you recently closed a case that you’re particularly proud of, go ahead and mention it in your newsletter. Don’t go overboard, your clients don’t need to see every result, but share the most interesting cases while protecting the privacy of your other clients at all times. This is the perfect time to include a testimonial as well.
- Let your staff share too. Short bios of your staff can be fun to read and make your clients feel more comfortable when they call or visit your office. You should always include a picture so the reader can put the name to the face.
If you would like to brainstorm some ideas with us, give us a call at 877-860-9807.