Sometimes, one of our clients tries something a little different and has such great success that we want to share it with the rest of you. Brad Cooper & Associates, LLC from Philadelphia, Pennsylvania has found a fun way to stay connected to their current and former clients. They send out magnets with the Philadelphia sports teams’ schedules on them.
Philadelphia is a sports town. No doubt about it. The Eagles, Phillies, Flyers, and 76ers are a regular topic of conversation and bonding experience for many residents in the City of Brotherly Love. So it’s no surprise that getting a handy schedule to hang on the fridge is much appreciated by Brad’s clients.
“Our clients look forward to receiving them. Some call just to ask when they are going to be mailed!” Office Manager Maria Rosati told us.
Three times per year, ahead of baseball, football, and hockey season, we produce the magnets and a decorative card, stuff them into envelopes, and mail them out to thousands of eager Philly sports fans. For the rest of the season, Brad Cooper’s contact information is in a prominent position on those thousands of fridges. If something unfortunate occurs and one of those people need an attorney, who do you think they’ll call?
Sports have really become more than just games in our modern world. Fandom provides a kind of community and a sense of identity for a whole lot of Americans. If you too are a sports fan, connecting to your community of fandom is a great marketing opportunity. People love to do business with people similar to themselves, those who they feel they can trust. Being a part of the same community is a sign of that kind of connectedness.
If you live in a great sports town too and think this would be a good idea for your firm, give us a call to discuss your options. We’ve got magnets and delivery systems to fit a variety of budgets and can provide schedules for any sport at any level – professional, collegiate, even high school.
“Premier Print Marketing does a terrific job printing sports magnets for our office. It is quick and easy – Premier Print creates and mails them for us. Our clients look forward to receiving them. Some call just to ask when they are going to be mailed! The Flyers, Phillies, and Eagles magnets are a great source of advertising for our firm. Lynn McDowell and her staff are a pleasure to work with and make everything easier.”
Maria Rosati, Brad Cooper & Associates, LLC – Philadelphia, PA