Premier Print Marketing is a small business. We like it that way. We have a team of people who know our business and are ready to provide top-notch service to our clients. Those clients are also small businesses. We like having this in common with our clients. It makes it easier to work together since we have similar strengths and face similar challenges.
One of these challenges is facing off against much larger competitors with greater resources. Fortunately, the competitive advantages of being a small firm can be enough to turn the tables against the big guys who pay for their ad campaigns with dump trucks full of cash. Our whole service centers around the idea of building personal connections with current and past clients. That is what our newsletters are most effective at accomplishing. One of the universal rules of marketing is that consumers like to do business with people they know and trust. Small firms can count on this basic human desire to help them if they make the effort to establish the personal connections.
Another advantage small firms have in competing against larger companies is smallness itself. According to a recent article in The Atlantic, “A company’s smallness, it turns out, is something that can play to its advantage in competing with massive brands. A host of research shows that if the circumstances are right, limiting size—of a brand, of a company’s board, of a project team—can have unexpected benefits across industries.” Follow the link to read the whole article.
We’re often taught that bigger is always better, but is that really true? Feel free to let us know what you think in the comments.