After attending PILMMA in Salt Lake City this past September and taking in all the conference had to offer, I became very interested with the idea of a booklet, the Ultimate Guide to Car Accidents. I am a big believer in educational based marketing. I figured by providing prospective clients free information and establishing myself as the expert, I could earn some good will and differentiate myself from my competitors. After returning home, I got right to work on developing my guide. The process was not without frustration, but overall easier than I anticipated.
We had an existing relationship with Lynn at Premier Print Marketing and once the content was complete, I reached out to her to bring my guide to life. Her team was very responsive. They provided me a very fast and reasonable quote, they developed a fantastic proof (which they allowed me to edit and change several times), and they had a finished product in my office all within a few weeks.
We implemented the guide right away and have set a policy to have it mailed with a cover letter to any lead making contact with our firm. The package is mailed a day after the prospective client makes contact. Since implementing, the results have been fantastic. We have heard from a large group of current clients that they were considering several firms prior to signing and that the Ultimate Guide to Car Accidents set us apart.
Couldn’t be happier!