Build a reputation, not a brand

February 10th, 2014

It’s among the conventional wisdom of marketing that you must build a strong, recognizable brand. Sometimes the conventional wisdom is wrong, or at least dated. While there is a big value in having a highly-recognized brand (Apple, Nike, Coca-Cola), getting to that point is a long and expensive process that most small businesses cannot afford….

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The 3 types of articles your clients want to read

January 29th, 2014

The most important thing you must do if your client newsletter is going to be successful is to send one out consistently. The second most important thing you must do is fill it with compelling content. That may sound “easier said than done,” but it’s really not too hard. You must simply strike a balance between…

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Newsletter Resolutions

December 13th, 2013

With the New Year right around the corner, many people are thinking about their New Year’s Resolutions. In the spirit of resolution season, we’d like to offer up the following three Newsletter Resolutions. Apply these to your marketing efforts and you’ll be sure to have a great 2014! Make your newsletter informative, educational, and entertaining….

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Recently Featured in Cindy Speaker’s Law Firm Marketing Magazine

September 25th, 2013

Spotlight – Premier Print Marketing – Lynn McDowell By Cindy Speaker Running a successful business is all about relationship building. One of the things that I say to attorneys routinely is you’ve got to keep in touch with your clients. Cultivating those relationships on a consistent basis is likely to lead to a steady stream…

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NYSTLA Decisions ’13

September 25th, 2013

We are very excited to be heading to New York this weekend for NYSTLA’s Decision ’13. Lynn and Kim will be exhibiting on Saturday and are hoping to see both new and familiar faces. Look for us there and check out our Winter newsletter sample.

Introducing Premier Print Marketing

September 18th, 2013

Premier Print Marketing (PPM) is a brand-new company devoted to helping attorneys grow their practices through the use of print marketing. We believe that using print marketing to build connections with existing and former clients will lead to increased loyalty and more referrals. The best tool to use in building these connections is a client…

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